Business Model & Value Proposition
We support you in optimizing your value chains and formulating a unique value proposition. This enables you to adapt to constantly changing market requirements and secure a competitive advantage.
Challenge
Sales in the oncology division of a pharmaceutical company stagnated and declined in some areas. There was a lack of clear differentiation from major competitors in this field. The value proposition to customers and external stakeholders was not clearly formulated, and internal coordination between the medical and commercial departments regarding consistent market presence and communication could be improved.
Solution
There is one simple truth: if you believe in what you do, you can achieve great things. That is why we want to help you achieve your goal.
In a series of cross-functional workshops, supplemented by work phases, a joint value proposition and associated products and services were developed. The following steps were carried out:
Creation of customer profiles
Definition of value propositions
Validation of hypotheses in the market
Derivation and prioritization of products and services
Planning of implementation and initial project management
Impact
Cooperation between the medical and commercial departments improved significantly beyond the scope of the project, from management level down to the teams. A clear path to differentiation in the market was developed, enabling a targeted customer approach. The products and services developed clearly stood out from the competition and strengthened the company's market position.