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Strategy

Strategy – the path to ambition. How do you achieve your growth targets? Which levers enable you to make the breakthrough you need to really win in the market? What really drives your customers – do you know their “jobs to be done”?

We support you in developing tailor-made strategies. Through focused market, customer, and competition analyses, we identify your individual challenges and opportunities. Together, we shape your success – fact-based and implementation-oriented.

Our focus areas

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Business Model & Value Proposition

A strong business model is the key to success. We support you in optimizing your value chains and formulating a unique value proposition. This enables you to adapt to constantly changing market requirements and secure a competitive advantage.

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Market Entry & Product Launch

A successful market entry and product launch requires a well-thought-out strategy and precise implementation. We support with effective strategies and to optimize product positioning. With our expertise, you can minimize risks and increase your chances of success.

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(Project) Portfolio Management

Effective portfolio management is crucial to the success of your business. We help you prioritize your projects and make optimal use of your resources. Orchestrate your initiatives and maximize added value to achieve your business goals.

 

© 2025 by Alinea & Company GmbH.

Im Altenschemel 86
67435 Neustadt a. d. Weinstraße
Germany

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